Why Promotional Calendars Work
Published on Aug 29, 2023
A Curated Promotional Product that Consumers Want to Use
We craft beautiful, functional, premium calendars and spend months making our 13 calendars with care and a careful eye. It is no secret that we create stunning calendars, but that’s not all we do! We sell premier advertisement space.
Selling calendars, at first glance, seems dated.
However, a recent 2022 study shows that when it comes to what a consumer will actually use, it is in the top three products! That study said 62% of people will keep a promotional calendar on their wall all year long!
Imagine this is not just any old puppy or kitten calendar, but a wall calendar filled with information that is celebrated by the person who receives it. This is what we offer here at Blue Mound Graphics: a curated selection of calendars consumers want and will use 365 days a year. Not just any generic promotional item, but a calendar with special holidays and celebrations important to patrons.
If you are new to this concept, let us break it down for you. Someone gets a lovely calendar from their church, school, or maybe in the mail from their local funeral home. They see its exquisite images and perfect design, then they hang it up on their refrigerator.
It hangs there for 12 months, with that local business’s ad hanging right along with it. The ad creates about 673 impressions over its lifetime. If that calendar costs $10.00, each impression only costs 1.5 cents. That is pennies for a lead!
Other highlights from this study:
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Promotional products are EVERYONE’S favorite way to receive an advertisement – no matter their age, gender, or location across the U.S.
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54% of American women and 52% of American men feel more favorable toward a company that gives them a product made in the USA (like Blue Mound’s calendars).
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Consumers picked calendars as one of the 5 most influential products in many states, particularly in the Northeast.
Blue Mound’s calendars are beautifully created and perfect to help you promote your business! Our religious and cultural calendars can help your business thrive and create a useful promotional calendar for both you and your customers. So, what are you waiting for? Look no further for a unique promotional item. Call us to place your order today: 414-475-7500!
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